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Abstract

This research paper aims to shed light on the most prominent phenomenon in electronic media represented by social networking sites, to identify the concept of social networking sites and to know the most important reasons that prompt the public to use social networking media and applications, and to identify the psychological, logical, mental and emotional motives, needs and satisfactions achieved from using social networking sites. The study relied on the descriptive analytical approach to describe, analyze and interpret the media phenomenon through the chapters of the study, the methodological framework, the theoretical framework and the field study, which was applied to the public of Dhi Qar Governorate, Nasiriyah City, and to select samples within the community. They were chosen carefully and accurately and varied according to demographic variables and factors (gender, age and educational level variables). The study reached a set of results, the most important of which are the most important reasons that prompted the public to use social networking sites, which are participation, interaction, and expressing their opinions and intellectual trends and exercising the rights guaranteed by the constitution by following up on important issues and their role in shaping public opinion and the process of democratic reform. The study showed that there are cultural influences on the public using social networking sites. And its positive and negative repercussions. The study concluded with a set of proposals to organize awareness seminars on the use of social networking sites and to call on the Communications and Media Commission and the Publication Court to confront the serious challenges.

Keywords

Motives - Use - Social Networks - Media Influence - Community Culture

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